PMSweet is the story of two passions represented by Michaël Labro, a medical student with a love of macarons, and Philippe Lhoest, an expert in the fine dining and food sectors.
It all began in 2011 in Michaël’s mum’s kitchen… This is where the gourmet, apprentice pastry chef tests his most ambitious ideas and expresses his boundless creativity. After the initial door to door sales, renowned clients then began to open their doors. The concept was popular, demand took off, and new ideas – such as savoury macarons – followed… It was time to consider growth and new partnerships.
That was when Michaël and Philippe’s paths crossed. It was 2013. Together, they improved infrastructure, deployed logistics, and extended sales to a national, then international level. All while maintaining quality, taste, and flavour. The result? The Liège macaron can now be found on tables the world over!
Today, the two innovative, gourmet entrepreneurs breathe life into their vision of quality, originality, and high standards. The company has succeeded in managing growth while maintaining the artisanal approach that the delicate macaron requires, and fully complying with hygiene and safety standards. Much to the delight of the most prestigious brands and their clients around the world.