PMSWEET
LUXURY ARTISAN-CRAFTED PASTRIES FOR PROFESSIONALS IN THE SWEET TREAT DOMAIN
PMSweet is the story of two passions represented by Michaël Labro, a medical student with a love of macarons, and Philippe Lhoest, an expert in the fine dining and food sectors.
It all began in 2011 in Michaël’s mum’s kitchen… This is where the gourmet, apprentice pastry chef tests his most ambitious ideas and expresses his boundless creativity. After the initial door to door sales, renowned clients then began to open their doors. The concept was popular, demand took off, and new ideas – such as savoury macarons – followed… It was time to consider growth and new partnerships.
That was when Michaël and Philippe’s paths crossed. It was 2013. Together, they improved infrastructure, deployed logistics, and extended sales to a national, then international level. All while maintaining quality, taste, and flavour. The result? The Liège macaron can now be found on tables the world over!
Today, the two innovative, gourmet entrepreneurs breathe life into their vision of quality, originality, and high standards. The company has succeeded in managing growth while maintaining the artisanal approach that the delicate macaron requires, and fully complying with hygiene and safety standards. Much to the delight of the most prestigious brands and their clients around the world.

OUR VALUES
Belgian and artisanal production
All our products are handmade in our company located in Liege, Belgium.
Natural ingredients
We know the origin of all our ingredients and are therefore able to guarantee their natural origin, including colourings.
Quality certifications
PMSweet is IFS, BRC and Fairtrade certified. You can download our certificate here.
OUR VALUES
Belgian and artisanal production
All our products are handmade in our company located in Liege, Belgium.
Natural ingredients
We know the origin of all our ingredients and are therefore able to guarantee their natural origin, including colourings.
Quality certifications
PMSweet is IFS, BRC, Fairtrade and UTZ certified. You can download our certificate here.
Low-sugar products
We strive to create refined and tasty products, limiting the amount of sugar until we find the perfect balance between the shell and the ganache.
Tailor-made flavours
Our team is inventive, creative and attentive to your needs: from flavour combinations to colour combinations, they can imagine everything with you.
Sweet or savoury, exceptional macaroons
Our macaroons combine a crunchy shell, made of almonds and meringue, with a melting and generous ganache.
Macaroons of 12, 15 and 20 grams
We offer our macaroons in various sizes. This way, you are always sure to find the right product for your area.
Personalization of the buttons
Colours to match your image, various flavours or the printing of a logo, especially for your company.
Logistics as you like it
Thanks to our logistics partners, we deliver (EXW, CIF or DDP), regularly, without minimum orders and with low logistics costs.
Halal and Kosher range on request
We are committed to meeting the needs of each of our customers. And every one of yours.
Tailor-made flavours
All our products are handmade in our company located in Liege, Belgium.

Mercotte’s testimony
“It’s kind of like watching Michael grow up. This boy is talented. Why have I never seen him on Meilleur Pâtissier? Probably because he was already in his workshops… Fortunately, he took the time to come and see me in Paris. We were able to meet and appreciate each other. He is always working on his recipes, he evolves and knows how to surround himself. I thank him for thinking about me a little. Good luck, Michaël, and good deployment!
Paris, June 20, 2015 – Mercotte, French food critic, blogger and foodie.